How to Easily Customize WooCommerce Emails for a Stronger Brand Identity

Are you searching for ways to Customize WooCommerce Emails to make them more interesting, personalized and help you create a brand identity?

When running a WooCommerce store, Customized WooCommerce Emails are not just transactional touchpoints but an essential communication tool that can help you strengthen your brand.

But how? Your WooCommerce emails directly impact your customer’s perception of your brand identity and their overall experience. From WooCommerce transactional emails like order confirmations to notifications, customizing WooCommerce emails allows you to engage better with customers and increase loyalty.

In this blog, we’ll explore the importance of customizing WooCommerce emails and ways to customize WooCommerce emails. In the end, you will be able to create custom email templates for your WooCommerce store.

So without any further delay, let’s get started!

Understanding Default WooCommerce Transactional Email Templates

What are WooCommerce Emails

WooCommerce emails are automated transactional emails that are sent to customers and store owners when a specific event happens such as order placement, order on hold, order processing, or any other related events.

Default WooCommerce Email Templates

WooCommerce provides several default email templates to facilitate communication between the store and the customers. More than any typical marketing email, WooCommerce transactional emails have an open rate of 40 – 50%.

These WooCommerce transactional email templates cover a range of important interactions, from order confirmations to notifications about account activity.

Each type of email serves a specific purpose and is triggered by different customer or store actions.

Let’s understand the types of WooCommerce email templates:

1. New Order Email: Sent to the store owner when a new order is placed. This email updates about the incoming orders.
2. Cancelled Order Email: This email is sent to the store owner when an order is cancelled.
3. Failed Order Email: Sent to the store owner when a customer’s order has failed.
4. Order on Hold Email: This email is sent to the customer when an order is placed on hold, typically when payment verification is needed or when there are issues with stock levels.
5. Order Processing Email: Sent to the customer once their order has been processed.
6. Order Completed Email: Triggered when an order is marked as completed, indicating that the customer has received their items or the order process is fully finished.
7. Order Refunded Email: Notifies the customer when a refund has been processed for their order, giving them confirmation of the refund details.
8. Customer Invoice Email: Provides customers with a detailed invoice of their order.
9. Customer Note Email: Used to send personalized notes or important messages to the customer regarding their order.
10. Password Reset Email: Sent when a customer requests to reset their password. It provides a link for the customer to create a new password for their account.
11. New Account Email: This welcome email is sent to customers when they create a new account on the WooCommerce store.

Each of these WooCommerce email templates plays a vital role in maintaining smooth communication between the store and customers.

However, by using these default email templates, you can’t customize WooCommerce emails which leaves a personal impression on your customers as they are very basic and lack branding elements.

Benefits of Customizing WooCommerce Emails for Stronger Brand Identity

Customizing WooCommerce emails is a great way to create a professional image of your brand across all customer interactions.

Customers receiving customized WooCommerce emails that reflect your store’s identity enhances the customer experience and loyalty, eventually increasing sales.

Here are the key benefits of customizing transactional emails in WooCommerce in terms of building a stronger brand identity:

1. Consistent Branding: Customization allows you to add your store’s logo, color scheme, and fonts into every email, creating a unified brand image. By using custom email templates that reflect your branding, customers will instantly recognize your business. This consistency reinforces brand identity at every part of the buyer’s journey.
2. Professionalism: Default WooCommerce email templates may come across as generic and impersonal, which can undermine the professionalism of your business. By customizing WooCommerce emails, you can elevate the look and feel of your communications, making them more professional.
3. Personalization: Customizing transactional emails enables you to personalize messages based on the customer’s purchase history or behavior. Personalized emails feel more engaging, and customers are more likely to respond positively to them, improving both customer retention and satisfaction.
4. Brand Voice: The default WooCommerce emails don’t reflect your unique brand voice, but customization gives you the chance to incorporate the language and tone that best represents your brand.
5. Building Customer Loyalty: When your emails feel personal, well-designed, and on-brand, it contributes to a positive customer experience. Over time, this creates a connection between your business and your customers, increasing customer loyalty.

Incorporating these strategies into your custom WooCommerce emails will not only enhance the professionalism of your store but will also help you build a recognizable and trusted brand that customers want to engage with.

With tools like drag-and-drop email builders and WooCommerce email customizer plugins, the process is easier than ever.

Ways to Customize WooCommerce Emails

Now, you know the pros of customized WooCommerce emails and how it helps your WooCommerce store. But, do you know how to customize WooCommerce emails to enhance your brand identity?

There are two ways to customize WooCommerce emails. One way is to customize emails using WooCommerce’s default settings.

By customizing WooCommerce emails in this way, you can only customize some elements of your WooCommerce emails like the sender name, address, email address, and subject line. And a few more customization options like header image, and footer text.

Another way to customize WooCommerce emails is to use a plugin and create custom email templates. Especially plugins like Spark Editor Pro which has a drag-and-drop feature that provides more options to customize WooCommerce emails.

Using this best WooCommerce email customizer makes the process of creating custom email templates easy and helps you to take full advantage of customizing WooCommerce transactional emails.

How to Customize WooCommerce email templates with a plugin?

To customize WooCommerce emails that help increase your brand identity, you can use WooCommerce email customizer plugins.

Customizing WooCommerce emails can be daunting especially when you don’t know how to code. But, with a WooCommerce email customizer plugin like Spark Editor Pro, you can customize WooCommerce emails without any coding knowledge. The easy-to-use drag-and-drop email builder lets you edit quickly and helps you create custom email templates that look very professional and align with your brand identity.

Here is how you can customize WooCommerce emails using the WooCommerce email customizer plugin – Spark Editor Pro.

Step 1: Install the Spark Editor Pro plugin

• Login to your WordPress site.
• Go to WordPress dashboard -> Plugins -> Add new plugin.
• Select upload plugin -> choose file option to upload the downloaded zip file of Spark Editor.
• Once installed, click Activate plugin to activate.

Step 2: Choose a template

To customize WooCommerce emails, first, you need to choose a template. Spark Editor Pro provides a customization feature for all the WooCommerce email templates. To select the template,

• Go to Spark Editor -> Template.
• You can choose the template of your choice.
• To customize order on-hold emails, choose “order on-hold” template.
• Select the ‘edit’ icon to customize the template.

Step 3: Customize WooCommerce email structure and style

You can customize WooCommerce email templates using the drag-and-drop editor. The customization process involves two main steps:

1. Choosing the Block
2. Styling the Block

1. Using the drag-and-drop email builder you can choose the layout of your choice for WooCommerce email templates.

2. After choosing the layout you can style the particular block with the help of elements. The elements include text, headings, buttons, images, divider, footer, and social icons.

You can explore and use the styles section to customize WooCommerce emails to align with your brand identity.

Step 4: Customize WooCommerce emails using Shortcodes

To add personalized information like order details, customer information, etc while editing the element.

• Click on the “Shortcodes” icon at the top right corner.
• Choose shortcodes of your choice from the drop-down menu on the left.

Step 5: Save and Preview

• Click on the “Save” button in the top right corner to save the WooCommerce email template that you have created.

• Click on the “Preview” button to preview your custom email templates before sending them to customers. The interesting part is you can see the preview of the emails across all devices like PC, tab, and mobile devices.

Tips for creating custom email templates for WooCommerce

Now, you know, that creating custom email templates for WooCommerce is essential. Here are a few tips to customize WooCommerce emails.

Plan your email structure: Determine what sections you’ll need (header, product details, footer) and what information to include.

Customize each WooCommerce email template element: From adjusting button styles to adding personalized messages and CTAs, make sure each element reflects your brand identity.

Test the templates: Before sending, test your emails on different devices and email platforms to ensure they display correctly.

Use dynamic content: Consider adding custom fields to include customer-specific data like purchase history or loyalty points, making the email feel more personalized.

Conclusion

You can create perfect emails that engage your audience by customizing your WooCommerce emails. Custom email templates make sure that they engage your customers and help in creating brand identity.

With this guide, now you know how to customize WooCommerce emails and create a lasting impression. So, don’t miss this opportunity to enhance your brand’s communication with customers.

Also read,

• Top Email Design Trends for WooCommerce Stores in 2024
• Why Branded Emails Matter for Customer Retention in WooCommerce?
• Why Email Branding Should Be a Priority for Every WooCommerce Store?