Bala Valli
Your customers aren’t just buyers—they’re brand believers. And one of the best ways to reward that belief?
Through meaningful, personalized communication. That’s where WooCommerce loyalty emails come in. It doesn’t matter if you’re running a points-based rewards system or building long-term engagement, how your emails look and what they say matters.
With the right tools, you can customize loyalty email templates to match your tone, reward structure, and goals. Not only does this improve open rates and conversions, but it also deepens trust and connection with your customers.
In this post, we’ll explore how to create engaging WooCommerce loyalty emails using Spark Editor, share customized loyalty email examples you can steal today, and help you find the best WooCommerce loyalty program plugin to support your growth.
Create fully customized, on-brand loyalty emails that grab attention and build real customer connection—no coding, no friction, just results.
Generic emails don’t inspire loyalty, personalized ones do. If you want your WooCommerce loyalty emails to convert, they must reflect your brand voice, reward structure, and customer behavior.
Here’s why customization matters:
By leveraging Spark Editor, you can create beautiful, branded email templates and build a high-performing WooCommerce loyalty program plugin experience from end to end.
Looking for inspiration? Here are customized loyalty email examples you can adapt for your store using Spark Editor and a solid WooCommerce loyalty program plugin:
To create effective WooCommerce loyalty emails and manage rewards seamlessly, you need a powerful WooCommerce loyalty program plugin. The right plugin should integrate easily with your store, allow you to assign WooCommerce loyalty points and rewards, and support customized email notifications.
Here are the key features to look for when choosing a plugin:
Popular plugins to consider:
Make sure the plugin you choose aligns with your business goals and provides room for growth in your WooCommerce loyalty program.
Customizing your WooCommerce loyalty emails with Spark Editor is simple and powerful and lets you align every email with your brand’s voice. To get started, make sure you have SparkEditor Pro installed, along with the Loyalty Compatibility Pack—both are essential for editing loyalty-related templates.
Here’s a step-by-step guide to help you customize loyalty email templates in WooCommerce:
Log in to your WordPress dashboard and navigate to SparkEditor Pro from the side menu. This is where all your email customization happens.
Before you proceed, make sure both SparkEditor Pro and the Loyalty Compatibility Pack are installed and activated.
These tools enable full access to loyalty-related email templates, such as those tied to WooCommerce loyalty points and rewards.
Once Spark Editor opens, you’ll see a list of available templates.
Look for the “WPLoyalty Emails” category. Select the template you wish to edit.
In this case, we’re customizing the “Points Earned” email.
After clicking on the “Points Earned” template, you’ll see multiple versions or styles of this template.
These variants let you control how your WooCommerce loyalty emails look and feel.
Click on your preferred version of the template to open the editor. Here, you can:
This is where you bring your customized loyalty email strategy to life.
Once you’re happy with your edits, save the template and preview the email to ensure everything looks perfect.
You can also send a test mail to test the beautifully branded WooCommerce loyalty emails.
After activation, your customized email is ready to go! Now, whenever a customer earns points, they’ll receive the customized loyalty email you designed.
This final output looks like this :
Beyond the “Points Earned” email, Spark Editor (with the Loyalty Compatibility Pack) allows you to fully customize a wide range of WooCommerce loyalty email templates, including:
Make your loyalty emails work harder.
Use Spark Editor Loyalty to send personalized rewards, birthday wishes, and points that spark real engagement.
Customizing your WooCommerce loyalty emails is more than a design task, it’s a strategy to deepen customer relationships and drive long-term revenue. With Spark Editor and the right WooCommerce loyalty program plugin, you can send meaningful messages that reflect your brand, reward your best customers, and encourage repeat purchases.
Whether you’re welcoming new members, reminding users of their WooCommerce loyalty points and rewards, or celebrating milestones, every customized loyalty email is a chance to create a memorable touchpoint.
Ready to upgrade your loyalty strategy? Start customizing today—and turn every email into a loyalty-building opportunity.
Other Helpful Guides
WooCommerce doesn’t offer built-in loyalty emails, but with plugins like WPLoyalty and editors like Spark Editor, you can automate and customize loyalty-related emails easily.
Some top plugins include WooCommerce Points and Rewards, WPLoyalty, and YITH WooCommerce Points and Rewards, all of which support email customization and customer segmentation.
Yes. Tools like Spark Editor let you include customer names, points earned, and reward levels in your loyalty emails for a more personalized experience.
Customizing helps improve brand consistency, boosts engagement, increases repeat purchases, and makes your loyalty program more effective.
Examples include:
1. Welcome to the Loyalty Program
2. Points Earned Notification
3. Reward Redemption Reminder
4. VIP Status or Milestone Achievement
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