How to Customize WooCommerce Emails: 4 Solid Methods 2025

Did you know that customized emails can boost WooCommerce sales by up to 20%? According to WooCommerce’s research, personalized emails significantly improve customer engagement and build brand loyalty—two critical factors every online store owner cares about.

But let’s face it: The default WooCommerce emails aren’t exactly exciting. They lack branding, personality, and frankly, look generic. If you’re wondering how to transform those plain order notifications into emails your customers enjoy opening, you’re in the right place.

I’ve rounded up four proven methods for customizing WooCommerce emails, from beginner-friendly settings to advanced tweaks, to help elevate your customer experience.

Key Default WooCommerce Email Templates

WooCommerce supports 11 core email templates by default, covering every critical touchpoint in a customer’s journey:

• New Order – Sent to the store admin for every new purchase.
• Cancelled Order – Notifies about orders that have been cancelled.
• Failed Order – Triggers when a payment fails.
• Order On-Hold – Used when awaiting payment confirmation.
• Processing Order – Alerts customers that payment was received.
• Completed Order – Sent when an order is fulfilled and shipped.
• Refunded Order – Notifies customers of partial or full refunds.
• Customer Invoice – Provides a payment link for manual orders.
• Customer Note – Updates are sent when you manually add notes to orders.
• Reset Password – Used when customers request a password reset.
• New Account – Confirms account creation for new customers.

Each template serves a functional purpose but also offers a branding opportunity. You can customize subject lines, header/footer styles, and email body content to better reflect your tone, voice, and business goals, be it transactional efficiency or subtle cross-selling.

Want to make your WooCommerce emails instantly recognizable? Check out our guide on how to add a Logo to WooCommerce Emails and give your messages a professional, branded touch.

4 Effective Ways to Customize WooCommerce Email Templates

Customizing WooCommerce emails doesn’t have to be complicated. Here are four practical methods, from the easiest to the most advanced, to level up your emails:

• Built-in WooCommerce Settings for Email Customization
• Personalize Emails Based on Specific Products
• Advanced Email Customization with WooCommerce Coding
• How to Customize WooCommerce Email Templates with Spark Editor Plugin

Recommended Method (Using Plugin)

Plugins are your best bet because they simplify customization dramatically, eliminate the need for coding, and save you significant time—letting you focus more on growing your business instead of technical hassles.

Built-in WooCommerce Settings for Email Customization

WooCommerce provides basic settings to tweak your email content and appearance directly from your dashboard – no coding skills needed.

• To get started, head to your WordPress dashboard and navigate to WooCommerce -> Settings -> Emails.
• You’ll see a list of default email templates like “New Order”, “Cancelled Order”, “Processing Order”, and more.
• Choose the email you want to edit and click the Manage button next to it.

• From there, you can customize a few key fields like the Subject Line, Email Heading, and an Additional Content section that appears near the footer.
• It’s not super flexible, but helpful if you just want to add a quick message or branding.
• There’s a handy preview and test email button so you can double-check what the email will look like before sending it out.

• If you scroll further down on the main Emails page, you’ll find a section called Email Template.
• Here, you can tweak the color scheme, including background color, base color, and text color, to give your emails a bit more personality.

Insert Custom Content and Dynamic Placeholders in Emails

WooCommerce lets you personalize emails easily by inserting custom content and dynamic placeholders. Placeholders automatically fill emails with relevant data like customer names, order numbers, and website links, making your emails feel more personalized and professional.

You can use placeholders like {order_number}, {order_date}, or {billing_first_name} in the email subject or content to address customers by name and share accurate order information. Adding {order_details} in the email body gives a quick summary of what the customer purchased, while {customer_note} can include any notes left during checkout – all without manual edits.

These placeholders help ensure your emails are not only more tailored but also clearer for your customers. Instead of editing each email manually, placeholders update automatically based on the individual order.

Personalize Email Content Based on Specific Products

If you want your WooCommerce emails to feel more relevant to what your customers bought, product-specific messages are a smart move. One quick way to do this is by adding a purchase note directly to individual products.

Head to Products -> All Products, pick the product, click Edit, and scroll down to the Advanced tab in the Product Data section. There, you’ll see a field for a purchase note.

This note shows up in order confirmation emails and is a great place to include product care tips, setup guides, or even a quick thank-you message. It’s simple, but it adds a personal touch that customers notice.

Want to take personalization even further? With our Conditional Logic Add-On, you can display unique email content based on products, categories, or order conditions – automatically.

Advanced Email Customization with WooCommerce Coding

If you’re comfortable with coding, advanced WooCommerce email customization offers extensive control over your email designs. Follow these straightforward steps to personalize your email templates through coding:

Step 1: Access Email Templates

Navigate to your WooCommerce template files located in:

Wp-content/plugins/woocommerce/templates/emails/

Copy the templates you wish to modify into your child theme:

wp-content/themes/your-child-theme/woocommerce/emails/

Step 2: Modify Email Text

To customize email text directly in the template, open the relevant PHP file. For example, to edit the new order email heading:

// Change New Order Email Heading
add_filter(‘woocommerce_email_heading_new_order’, ‘custom_new_order_heading’);
function custom_new_order_heading($heading) {
return ‘Your Order is Confirmed!’;
}

Step 3: Customize Styles (CSS)

To style emails, use inline CSS or the WooCommerce email CSS file:

/* Example: Changing Email Heading Color */
h1 {
color: #007acc;
font-size: 24px;
}

Step 4: Add Custom Content

Insert custom text or HTML content into specific email templates:

// Add custom content to order completed email
add_action(‘woocommerce_email_order_details’, ‘custom_email_content’, 20, 4);
function custom_email_content($order, $sent_to_admin, $plain_text, $email) {
if ($email->id == ‘customer_completed_order’) {
echo ‘<p>Thank you for shopping with us! Enjoy 10% off your next order with code NEXT10.</p>
}
}

These customizations help your WooCommerce emails stand out, providing an engaging experience tailored specifically to your brand and customers.

How to Customize WooCommerce Email Templates with Spark Editor Plugin

Want to create branded WooCommerce emails that convert without touching code? Follow this quick, step-by-step process using Spark Editor, a free drag-and-drop email customizer built for WooCommerce.

Here’s a simple guide to help you get started:

Step 1: Install Spark Editor Plugin

Before you start customizing, you need to install and activate the Spark Editor Plugin. Simply follow these steps:

• Go to your WordPress dashboard.
• Navigate to Plugins -> Add New.
• Search for Spark Editor in the search bar.
• Click Install Now, then click Activate.

Once activated, you can start using the plugin to customize your WooCommerce emails!

Step 2: Access WooCommerce Email Templates in Spark Editor

Once the Spark Email Editor plugin is activated, you’ll be redirected to its dashboard.

• Go to your WordPress dashboard.
• Navigate to Plugins -> Add New.
• Search for Spark Editor in the search bar.
• Click Install Now, then click Activate.

Step 3: Choose the Email Template You Want to Customize

• You’ll see a list of all default WooCommerce email templates (e.g., New Order, Processing Order, Completed Order, Customer Invoice).
• Here we have chosen the processing order.

• Click Edit with Spark Editor on the email you want to customize.

Step 4: Customize Your Email Template

• Once inside the Spark Editor, use the drag-and-drop builder to design your email.
• You can change colors, fonts, and layouts to match your brand style.
• Add elements like logos, banners, buttons, and social icons for a professional look.
• Edit the email text, subject line, and call to action to make it clear and engaging.

• You can also use dynamic placeholders to personalize emails.

Step 5: Preview and Final output

• Hit the save button to save all the changes you made.
• Click on preview to see how your email looks before sending it.
• You can also use the test mail option to test the mail by sending it to your email.

• The final example output after all the customization:

Level up your store’s emails with powerful third-party WooCommerce plugin integrations.

Best WooCommerce Email Customizers Plugins 2025

Email Customizer Plugins	Free Version	Paid Version Starts at	User Review Ratings
Spark Editor	Yes	$55	5 out of 5 stars
ThemeHigh	Yes	$39	4.3 out of 5 stars
Kadence	Yes	$69	4.5 out of 5 stars
YITH WooCommerce Email Templates	No	$89.99	4.3 out of 5 stars
VillaTheme Email Template Customizer	Yes	$39	4.7 out of 5 stars

Looking for a deeper breakdown of features, User Rating, and Reviews before choosing the right tool?

Check out our detailed guide on the Top WooCommerce Email Customizer Plugins to compare options and find the perfect fit for your store.

From free solutions to premium powerhouses, we’ve covered everything you need to know for 2025.

1. Spark Editor

If you’re looking for the most intuitive, powerful, and brand-friendly WooCommerce email customizer, Spark Editor is the clear winner. Built by Flycart (trusted by over 300,000+ eCommerce brands), this plugin combines ease of use with enterprise-level features.

Why Spark Editor Stands Out:

• Drag-and-drop editor – design emails without touching code.
• 60+ third-party integrations – works flawlessly with your favorite WooCommerce plugins.
• Dynamic placeholders – personalize emails with customer names, order details, and more.
• Multilingual support – connect with a global audience.
• Pre-built shortcodes & MJML import for advanced customization.
• Responsive designs that look perfect on all devices.

Spark Editor is the go-to choice for serious store owners. Backed by a 14-day money-back guarantee, you can start customizing your WooCommerce emails in minutes – no code, no hassle.

2. ThemeHigh

ThemeHigh’s Email Customizer for WooCommerce makes creating professional transactional emails easier with a drag-and-drop builder and live preview. Perfect for store owners who want flexibility without complex coding.

Key Features:

• 11 ready-made templates for quick setup.
• 20+ elements, including images, GIFs, social icons, and WooCommerce-specific blocks.
• WPML compatibility for multilingual email templates.
• Dynamic placeholders for personalizing order details.
• Import & export email templates with one click.
• YITH Gift Card and Order Status Manager compatibility.

3. Kadence

Kadence WooCommerce Email Designer makes customizing transactional emails effortless through the native WordPress Customizer.

• Edit without code – Change colors, fonts, borders, and layouts visually.
• Live preview & test send – See exactly how your emails look before sending.
• Full text control – Edit headings, subtitles, and body text to match your brand voice.
• Brand-focused – Easily align email style with your store’s personality.

Perfect for store owners wanting a simple yet powerful design control directly inside WordPress.

4. YITH WooCommerce Email Templates

YITH provides an advanced builder to design highly personalized WooCommerce emails for any occasion, but it does not offer a free version.

• Full design control – Customize colors, fonts, logos, images, and layout.
• 4 starter templates – Easily build unique designs from pre-made bases.
• Seasonal & promotional designs – Switch layouts for events like Black Friday or Valentine’s Day.
• Social & menu integration – Add clickable links to products, policies, or social profiles.
• Assign templates per email type – Works with WooCommerce, WordPress, and many third-party plugins.

5. VillaTheme Email Template Customizer

VillaTheme Email Template Customizer is a user-friendly plugin that lets you design professional WooCommerce emails with ease—no coding needed.

• Drag and drop elements to create unique transactional emails.
• Add WooCommerce data, customer details, and custom content with placeholders.
• Include unlimited rows, images, banners, and logos to enhance branding.
• Assign templates to specific email types, countries, or product categories.
• Fully responsive design ensures perfect display on all devices.

Real Example: Customize WooCommerce Email Templates (PDF Download)

See how customized WooCommerce emails can look for your store. Our free PDF showcases real design examples for inspiration.

Download Design Examples

Action Plan

Pro Tip: Don’t just make your emails look better—use them to build loyalty. Add personalized thank-you notes, product recommendations, or time-limited offers to turn order confirmations into revenue-generating touchpoints.

Conclusion

Customizing your WooCommerce emails isn’t just about looks — it’s about creating a brand experience your customers remember. With the right tools, you can make every WooCommerce email feel unique and on-brand. From colors to layouts, the options are endless. Now it’s your turn to start designing emails your customers will look forward to opening.

Related Reads

• How to Send WooCommerce Custom Emails Per Product
• How to Easily Customize Germanized WooCommerce Emails
• 15 Ecommerce Email Marketing Tips You Haven’t Tried in 2025

Frequently Asked Questions