Bala Valli
Looking to send WooCommerce custom emails per product and boost customer satisfaction? You’re not alone; personalized emails drive 6x more transactions than generic ones, yet most WooCommerce stores still rely on one-size-fits-all order emails.
In today’s competitive WooCommerce world, sending tailored messages for each product can improve your customer experience, reduce confusion, and even drive repeat sales.
Whether you’re offering digital products, physical items, or online services, this feature can make your store stand out.
In this article, we’ll show you exactly how to send WooCommerce custom emails per product with both a no-code plugin method and a developer-friendly code solution.
The easiest way to customize WooCommerce emails.
No coding, just drag-and-drop.
A custom WooCommerce email per product is a unique email notification in WooCommerce that gets triggered when a specific product is purchased. Instead of sending the same default order confirmation email to every buyer, this approach allows store owners to send product-specific emails in WooCommerce with personalized content, instructions, or promotions.
By using WooCommerce email customization and WooCommerce email hooks, you can set up different emails based on product IDs or variations, ensuring buyers receive personalized WooCommerce emails that match the exact product they ordered. This not only improves customer experience but also helps businesses deliver targeted communication, such as usage guides, upsell offers, or product care instructions.
Default WooCommerce emails treat every order the same, but your customers don’t. By customizing WooCommerce emails per product, you create a more personalized and relevant experience that builds trust, reduces confusion, and increases sales. Instead of sending the same generic email to all buyers, you can tailor post-purchase messages that match the specific product purchased, whether it’s a digital download, an online course, or a physical item.
Consider setting up WooCommerce custom emails per product if:
This functionality is particularly beneficial for companies selling variable or high-touch products. The following are practical examples of who would benefit from implementing product-specific WooCommerce email triggers:
Suitable for:
| Feature / Factor | Using a Plugin | Writing Custom Code |
| Ease of Use | Beginner-friendly, no coding skills required. | Requires PHP knowledge and familiarity with WooCommerce email hooks. |
| Setup Time | Quick setup (few clicks) with ready options. | Time-consuming – involves writing, testing, and debugging code. |
| Flexibility | Many plugins allow product-specific emails, drag-and-drop editors, and extra features like attachments, upsells, or conditional logic. | Flexible if you’re highly technical, but every new feature requires more coding. |
| Maintenance | Regular updates and support from developers. | You must maintain and update code manually when WooCommerce changes. |
| Reliability | Tested for compatibility with WooCommerce updates. | Risk of errors or broken emails if code isn’t updated properly. |
| Cost | Paid or freemium, but cost-effective compared to development hours. | Free if you code yourself, but high hidden costs (time, possible hiring developers). |
| Best For | Store owners, marketers, and small businesses wanting quick, effective results. | Developers or advanced users who want full control. |
Try Spark Editor’s Conditional Logic Add-On and customize emails effortlessly.
Personalizing emails for every product in WooCommerce can significantly enhance your customer experience, particularly when the products need special follow-ups, instructions, or links.
Here are two great ways to send custom WooCommerce emails according to the product purchased.
If you want to send custom WooCommerce emails per product without touching a single line of code, the fastest and most user-friendly option is to use a plugin. One standout solution for this is Spark Editor, a powerful drag-and-drop WooCommerce email customizer with advanced conditional logic.
Spark Editor allows you to design personalized, dynamic email content based on conditions like product name, user role, payment method, and more. It’s perfect for store owners who want complete control over WooCommerce product-based email customization—no developer required.
Key Features:
Prerequisite:
Here’s how to set up custom WooCommerce emails per product using Spark Editor:
1. Install & activate Spark Editor Pro
2. Navigate to Spark Editor Settings
3. Create or Edit an Email Template
4. Look for Conditional Blocks
5. Select the Element for Logic
6. Apply Conditional Logic Rules
In the Conditions section, you’ll have the option to set a condition based on user attributes like products,country, subscription status, etc.
For example:
Here we have chosen these parameters:
7. Save & Publish
Once your logic is in place, save the template and assign it to the correct WooCommerce email trigger (like “Order has Placed”).
Ready to level up your WooCommerce emails? Discover our full range of add-ons and learn fast with easy video tutorials.
When applying conditional logic in Spark Editor:
This gives you granular control over your messaging for each product.
Before going live, it’s important to test your WooCommerce product-specific email rules thoroughly:
Provide a solution for technical users who need full control over WooCommerce custom email per product functionality without relying on plugins.
Who This Is For
Benefits of This Approach
WooCommerce provides several WooCommerce email hooks (e.g., woocommerce_order_status_completed, woocommerce_email_actions) that let you trigger custom order confirmation emails in WooCommerce.
Example: Send different emails based on product ID
// Hook into the order completed status
add_action(‘woocommerce_order_status_completed’, ‘send_custom_product_email’);
function send_custom_product_email($order_id) {
$order = wc_get_order($order_id);
// Loop through each item in the order
foreach ($order->get_items() as $item) {
$product_id = $item->get_product_id();
// Check for a specific product ID
if ($product_id == 123) {
// Call your custom email function
do_action('send_custom_product_email_action', $order, $item);
}
}}
WooCommerce emails are defined as classes. To add a product-specific email WooCommerce template, duplicate an existing file and register it.
In your theme (or child theme):
Register your custom email class:
add_filter(‘woocommerce_email_classes’, ‘add_custom_product_email_class’);
function add_custom_product_email_class($email_classes) {
require ‘class-wc-custom-product-email.php’; // path to your custom class
$email_classes[‘WC_Custom_Product_Email’] = new WC_Custom_Product_Email();
return $email_classes;
}
Now connect your class to the hook. This ensures WooCommerce triggers your personalized WooCommerce emails only for the targeted product.
add_action(‘send_custom_product_email_action’, ‘trigger_custom_email’, 10, 2);
function trigger_custom_email($order, $item) {
$mailer = WC()->mailer();
$emails = $mailer->get_emails();
if (!empty($emails['WC_Custom_Product_Email'])) {
$emails['WC_Custom_Product_Email']->trigger($order->get_id(), $item);
}}
Step 4: Extending Targeting Options
You’re not limited to product IDs. With custom logic, you can send different emails based on product categories, tags, or metadata:
Result:
With this coding method, you gain full flexibility to create and send WooCommerce custom emails per product. Whether for digital downloads, courses, or services, you can craft product-specific email WooCommerce templates that improve personalization and customer experience.
Reddit Community Discussion: Custom WooCommerce Emails per Product
I came across a useful Reddit discussion where WooCommerce store owners share tips on sending custom emails based on specific products. The thread covers both coding approaches and plugin suggestions, along with practical advice on targeting product IDs and categories. It’s a good read if you’re exploring different ways to set up product-specific email workflows in WooCommerce.
Creating custom emails based on specific products is a great starting point, but to achieve the greatest impact, you should also optimize WooCommerce product-specific emails for conversions. That entails ensuring that not only do they open, but that they also compel clicks, repurchase actions, or the desired action.
Personalized emails are more human and relevant, which boosts engagement. Here’s how to make WooCommerce emails personal for every product:
“Hi Sarah, thanks for purchasing the Handcrafted Oak Cutting Board! Here’s a quick video on how to season it and keep it in perfect shape for years.”
Your subject line decides whether the email is opened or left unread. Make it worth it.
What Works:
What to Avoid:
To understand what works best, you must try various variables. Here’s how to conduct actionable A/B testing on your WooCommerce product-specific email:
Tip:
Only test one factor at a time per email campaign, so you understand what made the difference.
Though creating custom WooCommerce emails per product can be powerful, you could encounter a couple of technical glitches. Below are the most frequently encountered problems for store owners and the quick solutions.
Cause:
Fix
Cause:
Solution:
Cause:
Solution:
Pro Tip: Always test in a staging environment before pushing live changes. And have a log of changes to your email config so you can roll back if things go wrong.
Start customizing product-specific WooCommerce emails today with Spark Editor
Sending custom WooCommerce emails per product is a smart move for any store aiming to improve customer experience, reduce support tickets, and boost engagement or repeat purchases. Whether you go the no-code route with a plugin like Spark Editor or prefer custom PHP code for more control, you can tailor post-purchase communication in a way that truly resonates with your buyers.
This approach is especially useful for:
Ultimately, smart email customization can enhance trust, strengthen brand loyalty, and turn first-time buyers into repeat customers.
Helpful Reads
Yes. With plugins like Spark Editor, you can create product-based WooCommerce emails such as custom order confirmations, thank-you emails, or promotional follow-ups for individual products.
No. Using Spark Editor, you can design and configure WooCommerce emails with a drag-and-drop builder and conditional rules—no coding required.
Yes. Spark Editor allows you to target specific variations, so customers ordering different sizes, colors, or styles can receive tailored WooCommerce email notifications.
No. Product-level customizations in plugins like Spark Editor run in addition to standard WooCommerce email flows, so you don’t lose default functionality.
Yes, especially optimized plugins like Spark Editor. They’re lightweight and built to integrate seamlessly, unlike heavy or poorly coded solutions that may slow down your site.
Did you know that customized emails can boost WooCommerce sales by up to 20%? According to WooCommerce’s research, personalized emails significantly improve customer engagement and build brand loyalty—two critical factors
Looking to send WooCommerce custom emails per product and boost customer satisfaction? You’re not alone;
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