How to customize WooCommerce Membership Emails

Running a membership-based WooCommerce store means your communication has to do more than just inform — it needs to retain and re-engage. Membership emails are one of the most powerful tools to strengthen relationships with your subscribers, guide renewals, and drive loyalty.

In fact, personalized emails see up to 6x higher engagement compared to generic messages. Yet, the default WooCommerce membership email templates often fail to capture your brand’s voice or deliver that personal touch.

In this guide, you’ll learn why customizing your WooCommerce membership emails matters, how to tailor them to your brand, and the exact steps to design engaging, high-converting messages that keep members coming back.

What is WooCommerce Membership Email?

The WooCommerce Memberships plugin helps you create and manage membership plans, offering exclusive content and discounts to members. It integrates seamlessly with WooCommerce, automating membership sign-ups and renewals.

A WooCommerce membership email is a notification sent to users who are part of a membership program on your WooCommerce store. These emails can be triggered by specific actions like account creation, subscription renewal, membership expiration, or even discounts for members.

WooCommerce notifications help keep members informed about their status, benefits, and other important updates.

Customizing these emails ensures they reflect your store’s branding and meet the specific needs of your members. A well-crafted WooCommerce membership email design can increase customer loyalty and engagement by offering more personalized content.

Types of WooCommerce Membership Emails

There are several types of emails sent to members in a WooCommerce store, including:

• Membership Note: Sends custom messages regarding updates, promotions, or specific membership-related information.
• Membership Ending Soon: Notifies members of their upcoming membership expiration, prompting them to renew.
• Membership Ended: Informs members when their membership has expired, with renewal or next step instructions.
• Membership Renewal Reminder: Alerts members to renew their membership before expiration.
• Delayed Membership Activated: Notifies members once their membership is activated after a delay, often due to payment issues.

Customizing these emails ensures that the message resonates with your audience and drives them to take action. For instance, adding a discount code or using personalized content can boost membership renewals and encourage long-term engagement with your WooCommerce membership email design.

With WooCommerce email editor tools like the Spark Editor, you can easily personalize your emails to stand out.

Why You Should Customize WooCommerce Membership Emails

Customizing WooCommerce membership email design brings several benefits:

• Brand Consistency: Default WooCommerce emails often have a generic design and tone. By customizing the emails, you can match the look and feel of your brand, ensuring a consistent user experience.
• Personalization: WooCommerce email customization allows you to personalize the content based on the member’s actions or preferences. Personalized emails have a higher chance of being opened and read, ultimately improving customer retention.
• Higher Engagement: When membership emails are tailored to your customers’ needs, they’re more likely to engage with the content. A well-designed email can encourage members to renew their subscriptions or take advantage of special offers.
• Clear Communication: Customization enables you to deliver the right message at the right time. You can ensure that critical updates, like membership renewals or expiration reminders, are clear and easy to understand.

By focusing on WooCommerce email customization, you can ensure that your emails don’t just communicate—they drive results.

Default WooCommerce Membership Email

The default WooCommerce membership email templates are functional, but they lack personalization. These templates are generic, which makes it harder for your emails to stand out in the crowded inbox of your members.

Some of the default WooCommerce membership email features include:

• Basic content structure
• Limited customization options
• A generic subject line
• Unbranded design

While these emails are functional, they don’t offer the flexibility needed to stand out or convey a personalized experience for your members. This is why customizing WooCommerce membership email notifications is crucial for a more engaging user experience.

Default vs Customized Membership Email – Comparison Table

How to Customize WooCommerce Membership Email Using Spark Editor?

Spark Editor simplifies WooCommerce email template customization with a drag-and-drop interface.

Step 1: Install and Activate Spark Email Editor

To get started, you’ll need to install the Spark Email Editor plugin on your WooCommerce site. Once installed, activate it to unlock advanced customization features. Also get the add-on for WooCommerce Memberships.

Step 2: Access the Email Editor

Go to the “Spark Editor” section of your WordPress dashboard. From there, you can navigate to the “Emails” tab, where you’ll find the option to customize different email templates.

Step 3: Use the Contents Section

open the Contents tab to start building your membership note email. Drag and drop elements like Text, Headings, Button, and Image into your design area. These blocks help you create a professional, branded layout without any coding.

Step 4: Customize Styles

• Go to the Styles tab to refine your membership email’s look and feel.
• Adjust background colors, add images, and fine-tune padding for perfect spacing.
• This helps your email match your brand style and stay visually consistent across devices.

Step 5: Save Changes and Test

Once you’re satisfied with the customizations, save the changes. It’s always a good idea to send a test email to yourself to ensure everything looks good and functions properly.

By using the Spark Editor, you can ensure that your WooCommerce membership emails are visually appealing, personalized, and effective at engaging your members.

Below are the example WooCommerce membership email design

Best Practices for WooCommerce Membership Email Notifications

To make sure your WooCommerce membership email notifications are effective, here are some best practices you should follow:

1. Keep Your Subject Lines Clear and Concise: Your subject line is the first thing members will see, so make it count. Avoid generic phrases like “Membership Update” and opt for something more specific, such as “Your Membership is Expiring Soon—Renew Now!”
2. Personalize the Content: Use dynamic fields to include your member’s name, subscription details, and relevant offers. A personalized email is more likely to be opened and acted upon.
3. Be Clear About Actionable Steps: Ensure your emails include clear instructions for what members should do next. Whether it’s renewing their membership, accessing new content, or claiming a discount, make the next steps obvious.
4. Use High-Quality Visuals: Customizing WooCommerce membership emails means you can use branded visuals, such as your store’s logo, custom banners, and colors. This helps make the emails more visually appealing and consistent with your brand
5. Test Your Emails Regularly: Always test your WooCommerce emails before sending it to your members. Make sure it looks good on both desktop and mobile devices and that all links and buttons work correctly.
6. Send Timely Reminders: Ensure that important emails, such as membership expiry reminders, are sent at the right time. A timely reminder can encourage members to renew their subscriptions and keep your revenue steady.
7. Make Unsubscribe Easy: It’s essential to give your members an easy way to opt-out if they no longer wish to receive membership emails. Including an unsubscribe link can prevent potential issues and improve the overall user experience.
8. A/B Testing for Subject Lines & Timing: Run A/B tests to find the best subject line tone and send time. Compare open and click rates between variations. Example: Test “Renew Now” vs. “Your Member Perks Await” to see which drives more renewals.
9. Mobile Preview Checklist: Over half of members open emails on mobile—always preview before sending. Keep subject lines short, use single-column layouts, and make buttons large. Check font size, image scaling, and readability on both iOS and Android.

By following these best practices, you can ensure your WooCommerce notifications are more engaging, professional, and effective.

Conclusion

Customizing WooCommerce membership emails is essential for improving customer engagement, retention, and loyalty. By taking control of your email templates, you ensure that every communication feels personalized and aligned with your brand.

Using the Spark Editor – a WooCommerce Email Editor, you can easily customize your membership email templates, making them visually appealing and more relevant to your members. Furthermore, by following best practices for email content, subject lines, and timing, you can ensure your emails not only inform but also inspire action.

Remember, the key to a successful membership program is communication. With customized emails, you can keep your members informed, engaged, and loyal to your brand. Start customizing your WooCommerce membership emails today and watch your member engagement grow.

Frequently Asked Questions